YouTube is conducting trials for ads that play while users are not actively watching videos, with positive results suggesting potential broader rollout.
Google’s latest quarter’s results showed strong performance, with shares surging as the company announced plans to return money to investors.
The introduction of pause ads on connected TVs has been successful, driving brand lift and commanding premium pricing from advertisers.
1. YouTube is experimenting with ads that play while users are not actively watching videos, potentially expanding ad opportunities.
2. Google’s latest quarter’s results were positive, leading to a surge in share prices and plans to return money to investors.
3. Pause ads on connected TVs have shown promising results, driving brand lift and attracting premium pricing from advertisers.
4. There is no confirmation on when pause ads will roll out more broadly or if they will definitely do so.
5. YouTube’s ad revenues showed a 21% year-on-year increase, indicating continued growth in its advertising business.
6. YouTube is continuously exploring new ad formats and strategies to optimise revenue and support creators.
